Case studies & projects
Seven years of building audiences and keeping them, across social, community, campaigns, lifecycle marketing and operations. Case studies go deep; projects are the tools, campaigns and other pieces of work behind them.
Showing 7 case studies and 11 projects
Social · Content strategy
Took over a brand-new X account and grew it into the company's biggest channel, keeping engagement at 7–9% the whole way.
Community · Team leadership
Launched and scaled the Sweat Wallet community from nothing, built a custom bot to run it, and led a multilingual moderation team to keep it human.
Lifecycle · CRM · Experimentation
Built trigger-based email and push flows in MoEngage and proved their impact with holdout groups, not guesswork.
Rewards · Campaigns · Retention
Turned the top prize each month into a headline campaign (a Tesla, a year's salary for walking, a trip around the world), keeping Sweat Wallet in the spotlight and growing monthly entrants by 42%.
Operations · Budget
Cut monthly community costs from $50K to $10K while keeping events, prizes and payouts running, and built a tool to make payouts faster.
Privacy · Compliance · Operations
Worked with the team to build our GDPR management system: prioritised responses to data requests, and an account deletion flow that reaches every system holding user data, from our own database to MoEngage and partners.
Content · Analytics · Side projects
Moved the brand into video, built a public on-chain dashboard, and designed an AI-assisted content workflow that leaves more time for people.
Tools, campaigns and other pieces of work, in brief.
Launch · Mar–Oct 2023
Managed the content for Sweat Wallet and $SWEAT launching in the US and eight more countries, from the first announcement in March to launch day in October.
Tool
Built to run a 300K+ member community: moderation, user profiles, issue tracking, translations for every command, Sweat Hero matchmaking and multisender access for the team.
Tool
A payout tool for the community team that replaced slow manual transfers, making prizes and rewards faster to send and easier to track.
Dashboard · Ongoing
A public Dune dashboard I built and maintain, giving the team and the community the same view of on-chain activity.
Campaign · Jan 2023
Our biggest prize draw at the time, with a live draw and a filmed handover in Odesa to prove the winner was real.
Campaign · Apr 2023
A year's salary for walking 5,000 steps a day. 270,000+ entries and a livestreamed draw.
Campaign · May 2023
A month seeing the seven wonders of the world for two, with the winner's journey shared afterwards.
Campaign · Aug 2023
Two years of holidays. 144,000+ entries, one winner drawn at random, with on-chain proof.
Video
Led the move into video, producing in DaVinci Resolve, CapCut and Remotion, and grew the channel from zero to 45K subscribers.
Workflow
A research-to-draft workflow supporting three X accounts, so more time goes into the writing and the conversations.
Events
Planned attendance at Permissionless and Token2049 as projects with clear goals, so every trip had to justify its cost.