Ashton Jones
Head of Content and Community · Marketing · Web3
Professional summary
Marketing, content and community lead with seven years across Sweatcoin and Sweat Economy (210M+ Sweatcoin registrations, 26M+ Sweat Wallet accounts). Built Discord and Telegram communities past 150K members each, and ran marketing across social, content, email and push, from campaigns and rewards to payouts and events. Comfortable with the numbers as well as the conversation: budgets, on-chain data and holdout-tested experiments. Creates my own designs and video, and hosts livestreams, panels and Q&As, condensing complex, technical information into clear, engaging content. Uses AI to clear the groundwork so more time goes into real conversations with the community.
Work history
Sweat Economy · RemoteMar 2022 – Oct 2026
Head of Content and CommunityFeb 2023 – Oct 2026
- Owned content, social, community, email and push, including three X accounts with distinct voices. Took ownership of social media and grew X from zero to 585K followers at a 7–9% engagement rate.
- Wrote in-app copy, press releases and blog articles, including the US launch announcement.
- Ran email and push in MoEngage: holdout-tested trigger flows lifted claims by 4.7% within 36 hours and day-7 retention by up to 2.8%; email CTR of 2.4% against a 1.45% fitness benchmark.
- Designed an AI-assisted content system and led the move into video: planned, presented, edited and published everything on the YouTube channel, growing it from zero to 45.5K subscribers and 827K views.
- Ran the rewards programme (1,693 prize draws since launch). Grew monthly prize-draw entrants by 42% between February and June 2023 (222K to 316K); 1.8B SWEAT is staked in Grow Jars.
- Managed budgets and crypto payouts for events and prizes, and built a multisender for the community team for a faster, better reward flow.
- Worked with the team to build our GDPR management system: request tracking, priority-based responses, and account deletion across our own database, MoEngage and partner systems.
- Managed risk profiles and reviewed partner content, always applying caution when making any financial comments.
Head of CommunitySep 2022 – Feb 2023
- Grew the Sweat Wallet Discord from zero to 150K+ active members, Telegram from zero to 170K+ and Reddit to 50K.
- Led 20+ moderators, including a multilingual team supporting 15+ languages, with content translated for community members.
- Cut monthly community spend from $50K to $10K while handling the budget, crypto transactions and payouts for events and prizes.
- Ran in-person events and organised conference attendance as a project, such as Permissionless and Token2049.
Community LeadMar 2022 – Sep 2022
- Set up the Sweat Wallet community from scratch across Discord, Telegram and Reddit.
- Created community FAQs and ran events.
Sweatcoin (Sweatco Ltd) · RemoteFeb 2019 – Mar 2022
Customer Success ExecutiveFeb 2019 – Mar 2022
- Led the initial testing of Sweatcoin Forums (since closed down).
- Responded to every App Store and Google Play review.
- Created macros across the Sprout Social and Zendesk support systems.
- Resolved client complaints, escalating where needed, and consistently met management KPIs; analysed feedback and coordinated product improvements.
Selected projects
- SWEAT Economy On-Chain Overview: built and maintained the public Dune dashboard tracking SWEAT Economy on-chain activity.
- Community reward multisender: built an internal payout tool for the community team, to speed up prize and event payouts.
- MoEngage lifecycle programme: set up email and push trigger flows with holdout testing, proving their lift on claims and day-7 retention.
- Five in Ten Q&A: co-hosted 12 episodes with Founder & CEO Oleg Fomenko, putting the community's questions to him.
- AI-assisted content system: designed a research-to-draft workflow that supports three X accounts, freeing more time for real conversations with the community.
References available on request.